NHL Social Campaign
Role
Graphic Designer
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As part of my collaboration with the National Hockey League, I designed a series of social media graphics and templates for marketing campaign events. These visuals highlighted key player achievements, playoff statistics, and community initiatives, combining bold typography, dynamic layouts, and branded photography. These graphics are used on various platforms, such as Instagram, Facebook, and LinkedIn.
Performance Infographic
Templates for Player Quote Series
To streamline the production of the Player Quote Series, I developed a set of Photoshop templates that standardized the look across diverse photo sources.
Since campaign visuals often required quick turnaround and featured images of varying sizes, tones, and lighting, these templates ensured consistency in branding, typography, and color treatment.
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"I think being positive and giving constructive advice is a good mindset to have. I want them to have fun, work hard and have a love for the game. I think the tournaments, to watch them play, are the best."
