eBay
REBRANDING
GRAPHIC DESIGN/BRAND IDENTITY/PACKAGE DESIGN
“eBay delivers the world’s largest online marketplace to customers via any connected device, connecting people with the things they need and love. With more than 100 million active users globally, eBay is the world’s largest online marketplace, where practically anyone can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses.”
– eBay
PROJECT BACKGROUND
Target Demographic
All categories of buyers (Male-female, young, elderly, middle-aged, professionals, educated, less/uneducated, service holders, etc.)
Brand Keywords
Ecommerce, Exchange, Connection, Shopping
LOGO
Inspiration
Delivery involves in everyone’s daily life. The big picture of my inspiration comes from the delivery box, which is often seen as a symbol of delivery. I started with the first two letters 'E' and 'B' of eBay with a hexagon grid and tried to make connections between them.
Development
Grid
TYPOGRAPHY&COLOR
BRAND IDENTITY
Infographic
APPLICATION
PROGRESS
E
B
E&B
Hierarchy