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2022 BEIJING OLYMPICS
Project Description
The Olympics are the most watched and lucrative television event there is. They have a global, multi-lingual audience of all ages.​
This project begin with logo development, developing a broadcast package, branding the Olympics broadcast (tv, online, mobile) and designing all of the diverse applications.
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Logo
The logo is inspired by Chinese knots which is a symbol of traditional Chinese culture form. Chinese knots always have multiple overlay and rings.
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